Pre-release · early access opening soon

Know what to build next. Every Monday.

Ordo reads your support inbox and Stripe, merges duplicate requests into themes, and ranks them by the revenue behind them. Every Monday it emails you what changed. You get a clear picture without hiring product ops or keeping a spreadsheet.

Or try the demo first →

●INBOX · MON 07:00WK 29

From Ordo

This week: 2 themes rising, 1 new, 1 without a decision

▲ RISINGBulk data export

$18.4K MRR

“Doing it one invoice at a time is killing my finance team.”

+4 wk · 23 total

◆ NEWSSO / SAML login

$22.0K MRR

“Security review blocks rollout until we have Okta.”

6 mentions

— STEADYSlow dashboard load

$3.1K + unknown

“Reports page takes 10+ seconds since last week.”

±0 wk · 31 total

DECISION GAPSSO is your highest-revenue theme with no verdict yet. Decide →

The problem

Your customers are telling you what to build. But it's buried in hundreds of tickets and emails.

01The same request arrives in a dozen different words.It comes in through email, chat and calls, and nobody phrases it the same way. Without grouping, one big need looks like a dozen small ones.

02Churn signals show up too late.The warnings are there in support tickets weeks before a customer cancels. You only connect them after the account is gone.

03The loudest customer wins.How often something is asked says nothing about how much revenue is behind it. Fifty loud, free users can outweigh one critical request from a $40K account.

04Nobody can see what changed or what was decided.You can't tell whether a request is growing or fading, or why it was turned down last quarter. When someone leaves, that context goes with them.

● UNREAD · 4 CHANNELSNO OWNER

ZENDESK · #418201

“Can I download all my invoices at once?”Acme · Free plan

EMAIL03

“PLEASE add dark mode!!!”+48 similar · all Free

SLACK · #support01 · 03

“Finance needs a full CSV export before Q4 close.”Northwind · $40K/yr · 1 mention

CALL NOTE · AUG 1202

“We're looking at alternatives if exports don't improve.”Brightline · $12K/yr

CHAT01

“Export to spreadsheet??”Halcyon · Pro

STRIPE · SEP 3002

Brightline — subscription cancelled

NOTES · Q204

Exports — not nowreason: ? · author left

Four of these are the same request. Nothing connects them.

The solution

Ordo turns your users' feedback into a clear set of themes, weighted by revenue, tracking changes and trends over time.

Zendesk1,284/mo

Tickets and chat

Email512/mo

Forwarded support inbox

Call transcripts344/mo

Sales and success calls

Stripe214 accounts

MRR, plans, cancellations

ORDO

MON 07:00

WEEKLY REPORT · WK 29vs WK 28

$22.0K

SSO / SAML login◆ NEW

first seen this week · 6 mentions

$18.4K

Bulk data export▲ RISING

+$4.2K · +4 mentions

$9.2K

Invoice sync failures● CHURN RISK

3 accounts look like churned ones

$3.1K

Slow dashboard— STEADY

±0 · + unknown revenue

$0.8K

Dark mode▼ FADING

−$0.8K · −3 mentions

Solves 01 · Try it, no signup

Countless tickets. Five real problems.

Customers describe the same need in very different words. Ordo groups them by meaning instead of keywords, then attaches the revenue behind each group. Click to see it work.

Waitlist members are first to run it on their own tickets.

RAW TICKETS · 3 CHANNELS

EMAILCan I export all my invoices to CSV at once?

CHATDo you support Okta SSO? Security review is blocking us.

EMAILneed bulk export pls, one by one is killing me

EMAILDashboard takes 10+ seconds to load for us

CALLFinance wants a full data dump every month-end

CHATWe can't roll out to the whole team without SAML

EMAILreports page has been really slow since last week

CALLInvoices didn't sync to QuickBooks again. We're evaluating alternatives.

EMAILThird failed invoice sync this month, finance is furious

CHATAny plans for a dark mode? My eyes after 6pm, please.

●CHURN RADAR · WK 293 AT RISK · $63.6K/YR

RISK · HIGH

Northwind$40K/yr

“Finance needs a full CSV export before Q4 close.”

Bulk data exportSSO / SAML

Same pattern as Brightline, 6 weeks before it cancelled

RISK · MEDIUM

Halcyon$14K/yr

“Reports page takes 10+ seconds since last week.”

Slow dashboardBulk data export

MEDIUMCorvid Labs$9.6K/yr

WHY THEY LEFT · LAST 90 DAYS3 of 4 churned accounts asked for Bulk data export first. See theme →

Solves 02 · Churn radar

See who's about to leave, and why, while there's still time.

Ordo combines Stripe billing events with each account's feedback. It flags paying customers whose complaints look like those of accounts that already cancelled, and shows what they're unhappy about. It also shows what churned customers complained about before they left, so you fix the cause, not just the account.

Solves 03 · We never fake a number

Revenue you can defend in a board meeting.

Each Stripe match shows how confident it is. If we can’t match an account, its revenue is marked unknown. We never show it as zero and never guess. Every number links to the quotes behind it.

●THEMES · VOLUME VS REVENUESAME SCALE

Dark modeNOISY

MENTIONS49

MRR$1.2K

41 free accounts · 4 paid · 4 not in Stripe (unknown)

SSO / SAML loginHIGH VALUE

MENTIONS6

MRR$22.0K

Meridian Health $6.2K · Northwind $3.3K · +4 paying accounts

PAID ACCOUNTFREEUNKNOWN

RANKED BY REVENUE, NOT VOLUME8× fewer mentions, 18× the revenue. SSO ranks #1. See 6 quotes →

●INBOX · FROM ORDOEVERY MON 07:00

WK 29 · TODAY · UNREADVS WK 28

Bulk export up $4.2K. SSO is new at $22.0K.

◆ NEWSSO / SAML login— → $22.0KNEW

▲Bulk data export$14.2K → $18.4K+$4.2K

▼Dark mode$1.4K → $1.2K−$0.2K

—Slow dashboard$3.1K → $3.1K±0

WK 28QUIET WEEKQuiet week. Nothing moved more than 10%. Your top 3 are unchanged.

WK 27▲ RISINGBulk data export crossed $14K. 3 new accounts asking.

WK 26▲ RISINGSlow dashboard is back: 9 mentions in 4 days.

Quiet weeks still send. You'll know nothing moved, and that no one forgot to check.

Solves 04 · Push, not pull

It comes to you. Weekly, in your inbox.

Every Monday you get an email with what changed: new themes, rising themes, and how much revenue moved. You start the week already up to date.

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●SOURCES · LIVESINCE APR

01Support inbox✓ CONNECTEDsupport@acme.co → in.acme@ordo.app

02Stripe✓ CONNECTED214 accounts · 191 of 220 senders matched

03History · 6 monthsLIVE12,480 tickets read since signup

1.8KAPR2.0KMAY2.1KJUN2.1KJUL2.3KAUG2.1KSEP

30-DAY BACKFILL ON SIGNUPINGESTED LIVE

THEMES TRACKED · 12

SSO / SAML loginBulk data exportSlow dashboard+9 more

FIRST DIGESTDay one already has 30 days of baseline

How it works · ~10 minutes

Connect once. Your first digest is ready before your coffee is.

01Forward your support emailOne forwarding rule. No OAuth review, no IT ticket.

02Connect StripeEvery request is matched to its account, so you see the real MRR behind each theme.

03Get months of history, instantlyWe backfill past tickets on signup, so your first digest already has a baseline.

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